NORMA Group launches development aid program NORMA Clean Water in IndiaMaintal, Germany/Pune, India, 24 October 2014 – NORMA Group, a global market leader in engineered joining technologies, officially launched the development aid program NORMA Clean Water on 16 October 2014 in Pune, India, in the western state of Maharashtra. The three-year project seeks to improve water supply and hygiene as well as restore sanitary facilities in 50 schools near the NORMA Group production facility in Talegaon in the Pune district. “As a good corporate citizen, we want to give back to the communities in which we operate. NORMA Clean Water is directly linked to our core business. Many of our joining products are used in water management,” says Werner Deggim, CEO of NORMA Group.
NORMA Clean Water is a cooperation with the child aid organisation Plan International Germany e.V. Plan International is one of the world's oldest independent child-focused organisations working in 50 countries in Asia, Africa and Latin America and finances sustainable self-help projects by means of sponsorships, donations, public funds and corporate cooperation. About 14,000 girls, boys and teachers in 50 schools across urban and rural communities in the Pune district will benefit from better water supply and sanitary infrastructure and learn about the importance of hygiene. The use of joining technology products of NORMA Group, which has continually expanded its activities in water management over the years, will be part of the project. In addition, NORMA employees on site and globally will be involved in the project. NORMA Clean Water will also become part of the corporate volunteering program.
“To this day, over 60 percent of the rural population in India have no access to proper sanitary infrastructure and piped water. Poor hygiene and the lack of privacy prevent particularly teenage girls to continue attending school,” says Maike Röttger, Head of Plan International Germany e.V. That is why NORMA Group´s financial support goes beyond building water supply systems and separate sanitary facilities for boys and girls and also focuses on hygiene education in order to bring about a behavioural change so that children, teachers and parents use water more responsibly. In hygiene trainings, they learn that it is important to properly wash their hands, regularly clean the sanitary facilities and use clean water to effectively prevent diseases. The girls and boys also engage in children‘s and youth clubs where they seek to implement better hygiene in their environment. “We are happy that NORMA Group supports this measure and improves the health of children and families with NORMA Clean Water. This project enables particularly girls to attend school,” says Maike Röttger.
NORMA Group is historically committed to support communities in which the company operates via social projects to strengthen the neighbourhoods in which the company is located. NORMA Group has been operating in India since 2008.
More information on Plan International Germany e.V. is available on www.plan-deutschland.de