§ 8 WEB ANALYTICS

The legal basis for the use of all web analysis tools listed in this section is Art. 6 para. 1 sentence 1 f GDPR, i.e. the protection of our legitimate interests in consideration of the interests of our website visitors. We are interested in analysing the use of our website by our website visitors in order to improve our offer and make it more interesting for you as a user. If the analysis tool used also serves other purposes or we use it for other interests, we will inform you directly in the explanations for the respective analysis tool. This website uses the web analysis services Google Analytics, Inspectlet, Pardot and Marketo.



1. Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service of Google Inc. "("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the use of cookies about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services associated with website and Internet use.

(2) The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the Google Analytics Opt-out Browser Add-on .

(4) This website uses Google Analytics with the extension "anonymizeIp()". As a result, IP addresses are further processed in abbreviated form, so that a personal relationship can be ruled out. As far as the data collected about you is personal, it will be excluded immediately and the personal data will be deleted immediately.

(5) For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-U.S. Privacy Shield Framework .

(6) Third Party Information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Usage Terms: Google Analytics Global Terms of Service .

Overview of data protection: Google Analytics Data Privacy and Security .

Data protection declaration: Google Privacy Policy .

(7) This website also uses Google Analytics for a device-independent analysis of visitor flows that is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".



2. Use of Google reCAPTCHA

In order to ensure sufficient data security when submitting forms, we use the service reCAPTCHA of Google Inc. on our websites in certain cases. This is primarily used to distinguish whether the input is made by a natural person or abusive by automated and automated processing. The Service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. This is subject to the deviating privacy policies of Google Inc. For more information about the Google Inc. Privacy Policy, please visit Privacy.



3. Use of Inspectlet

(1) This site uses the web analysis service Inspectlet of the provider Inspectlet. Inspectlet uses cookies, which are text files placed on your computer, to help the website analyze how users use the site (e.g. by clicking on content on the site). No personal data is collected, processed or used for this purpose; only pseudonymous user profiles are created.

(2) You can object to the collection, processing and collection of data generated by Inspectlet at any time by following Inspectlet opt-out.

(3) Further information about Inspectlet can be found at https://www.inspectlet.com and in Inspectlet's Privacy Policy.



4. Use of Pardot

(1) This site uses the web analytics service Pardot Marketing from PARDOT EMEA, Heron Tower, Floor 26, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, Phone: +44 (0) 20 3147 7600, a company of Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA 94105, United States.

(2) Pardot uses cookies, text files which are stored on your computer and which enable an analysis of your use of the website (e.g. clicked content on the website). No personal data is collected, processed or used for this purpose; only pseudonymous user profiles are created.

(3) For the exceptional cases in which personal data is transferred to the USA, Pardot has submitted to the EU-U.S. Privacy Shield .

(4) For more information about Pardot, visit https://www.pardot.com und in der Salesforce Privacy.



5. Use of Marketo

(1) This site uses the Marketo web analytics service of Marketo, Inc. 901 Mariners Island Blvd Suite 500, San Mateo, CA 94404, United States of America.

(2) Marketo uses cookies to analyse your use of our website. Cookies enable the recognition of the Internet browser and allow the creation of user profiles under a pseudonym. The information collected with Marketo will not be used to personally identify you and merge with your personal data without your separate consent.

(3) The information generated by these cookies about your use of our website, including your IP address, will be transmitted to and stored by Marketo on a server in the United Kingdom. The collection and storage of data can be revoked at any time with effect for the future.

(4) For the exceptional cases in which personal data is transferred to the USA, Marketo has submitted to the EU-US Privacy Shield and the Swiss-US Privacy Shield Framework, EU-U.S. Privacy Shield .

(5) Further information about Marketo can be found at https://www.marketo.com and in Marketo's privacy policy.



6. Use of Sistrix

For the continuous improvement of our websites we use the web analysis tool of SISTRIX GmbH, Thomas-Mann-Str. 37, 53111 Bonn, Germany. Subject of the application is the continuous improvement of the findability of our websites in search engines, where keywords, domain and search data are summed and stored. Under certain circumstances, Google Analytics data may be included. Further information on the use and collection of data can be found at Sistrix' privacy policy.



§ 9 SOCIAL MEDIA AND OTHER THIRD-PARTY SERVICES

Our websites contain links to websites of other providers and social media services. Since these websites are not subject to our influence, we cannot assume any responsibility for their content or their data protection regulations. We would also like to point out that this data protection declaration applies exclusively to the websites of the NORMA Group.



1. Google Web Fonts

This site uses so-called web fonts provided by Google to uniformly display fonts. When you call up a page, your browser loads the required Web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a default font is used by your computer.

Further information about Google Web Fonts can be found at Google Fonts FAQ and under Google's Privacy Policy .



2. Adobe Typekit Web Fonts

This page uses web fonts provided by Adobe Typekit to display fonts uniformly. When you call up a page, your browser loads the required Web fonts into your browser cache to display texts and fonts correctly. To do this, your browser must connect to the Adobe Typekit servers. This will allow Adobe Typekit to know that your IP address has been used to access our website. The use of Adobe Typekit Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a default font is used by your computer.
Further information about Adobe Typekit Web Fonts, visit Adobe Typekit and review the Adobe Typekit privacy statement.



3. Integration of YouTube videos

(1) We have integrated YouTube videos into our online offer, which are stored on YouTube.com and can be played directly from our website. These are all integrated in the "extended data protection mode", i.e. no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data referred to in paragraph 2 be transmitted. We have no influence on this data transmission. With the integration of YouTube videos we pursue our interest in making our website more interesting and attractive for our visitors and to achieve a better presentation of contents and/or facts. The legal basis for the use of the plug-in is Art. 6 para. 1 sentence 1 lit. f GDPR.

(2) By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data specified in § 5 of this declaration will be transmitted. This is independent of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

(3) Further information on the purpose and scope of data collection and processing by YouTube can be found in the data protection declaration. You will also find more information about your rights and privacy settings at: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, represented by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google Privacy Policy . Google also processes your personal data in the USA and has submitted to the EU-U.S. Privacy Shield Framework .



4. Integration of Google Maps

(1) On this website we use the offer of Google Maps. We are pursuing our interest in increasing the attractiveness of our website by displaying interactive maps directly on our website and enabling you to conveniently use the map function. The legal basis for the use of the plug-in is Art. 6 para. 1 sentence 1 lit. f GDPR.

(2) By visiting the website, Google receives information that you have called up the corresponding subpage of our website. In addition, the data specified in § 5 of this declaration will be transmitted. This is regardless of whether Google provides a user account that you are logged in with or whether no user account exists. If you are logged in to Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

(3) Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of the provider. You will also find more information about your rights and privacy settings at: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google Privacy Policy . Google also processes your personal data in the USA and has submitted to the EU-U.S. Privacy Shield Framework .



5. Integration of Typeform

(1) On this website we use the services of Typeform. In this way, we are pursuing our interest in increasing the attractiveness of our website by offering you an interactive form on our website. The legal basis for the use of the plug-in is Art. 6 para. 1 sentence 1 lit. f GDPR.

(2) By visiting our website and participating in surveys, evaluations & competitions and forms, data entered there is stored and processed on our behalf by Typeform. The IP address of the user, information on the time and duration of use and the information provided by the user in the forms are transmitted.

(3) Further information can be found in the data protection regulations of the provider Typeform, Carrer Bac de Roda, 163, 08018 Barcelona, Spain, available at Typeform Terms and at What happens to my data?



6. Integration of Facebook

(1) On this website we also use offers from Facebook (Connect: registration service). By using these offers we can offer you a better user experience on our website. This serves our interest in increasing the attractiveness of our website. The legal basis for the use of these offers is Art. 6 para. 1 sentence 1 lit. f GDPR.

Instead of registering directly on our website, you can register with Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

If you choose to register with Facebook Connect and click on the "Login with Facebook"- /"Connect with Facebook" button, you will automatically be redirected to the Facebook platform. There you can log in with your user data. This will link your Facebook profile to our website or services. This link gives us access to your data stored on Facebook. These are above all:

• Facebook-Name

• Facebook profile and cover picture

• email address stored on Facebook

• Facebook-ID

• Facebook-Friendlists

• Facebook Likes (“Like”-Information)

• Birthday

• Gender

• Country

• Language

This data is used to set up, provide and personalise your account.

For more information, please see the Facebook Terms of Service and Data Policy .

(2) By visiting the website, the respective third party provider receives information that you have accessed the corresponding subpage of our website. In addition, the data specified in § 5 of this declaration will be transmitted. This is regardless of whether this third party provides a user account through which you are logged in, or whether no user account exists. If you are logged in to the third party, your information will be directly associated with your account. If you do not wish to be assigned to your profile with the respective third-party provider, you must log out before activating the button. The third party provider may store your data as a user profile and may use it for the purposes of advertising, market research and/or the design of its website in line with requirements. Such evaluation takes place in particular (even for unlogged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective third party provider to exercise this right.

(3) Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers notified below. They will also provide you with further information about your rights in this regard and setting options to protect your privacy:

(4) Addresses of the respective providers and URL with their data protection information:

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; Facebook Data Policy ; further information on data collection: What information does Facebook get when I visit a site with the Like button? and Facebook Full Data Use Policy .Facebook has submitted to the EU-U.S. Privacy Shield Framework .



7.Integration of Twitter

Within our online offering, features and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be incorporated. This content may comprise e.g. images, videos, or text and buttons that allow users to share content from this online offering within Twitter.

If the users who access the aforementioned contents or functions are members of the platform Twitter, Twitter can assign content access or use of functions to the personal profiles of the users in question.
Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (EU-U.S. Privacy Shield/Twitter ). Privacy Policy , Opt-Out .



8. Integration of LinkedIn

Within our online offer functions and contents of the network LinkedIn, offered by the Linkedin Corporation, 2029 Stierlin Cout, Mountain View, CA 94043, USA, can be integrated.

If, while logged into your LinkedIn account, you click the LinkedIn "Recommend" button, the content of our pages will be linked to your LinkedIn profile. This enables LinkedIn to assign the visit to our pages to your LinkedIn user account. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (EU-U.S. Privacy Shield/LinkedIn ). Privacy Policy .