Los Angeles, USA, 23 April 2015 – NORMA Group, a global market leader in engineered joining technology, supports the regulation on sustainably reducing water consumption in California with its products. Due to the ongoing, massive drought Jerry Brown, the Governor of the US state of California, has declared a state of emergency. Cities, businesses and private households have to reduce their water consumption by 25 percent until the beginning of 2016. Landscape irrigation accounts for up to 80 percent of household water consumption, according to the California Environmental Protection Agency.

“The regulation in California is significant as it accelerates the trend toward more efficient irrigation solutions, especially drip irrigation systems which are growing in importance. As a result, innovation and growth in these markets will accelerate,” says Mike Gummeson, CEO of National Diversified Sales Inc. (“NDS”), subsidiary of NORMA Group SE. “We support our customers in the conversion from conventional to more efficient watering systems and educate them about ways to conserve water. In addition, NDS drainage systems help to capture rainwater and other urban runoff water and return it back to aquifers.

NDS is a leading provider in drainage, irrigation, and water infrastructure in the field of water management with a portfolio of more than 5,000 products and supplies over 7,700 retail and wholesale locations in the USA. NORMA Group acquired the water specialist company in October 2014 and continued its path to expansion in the global water management market and diversification of its business.

“NORMA Group sees this as part of its responsibility to secure access to drinking water for future generations. With our products and systems we help to preserve the valuable resource in daily use and therefore to reach the water savings target in California,” says Werner Deggim, CEO of NORMA Group. “In addition to irrigation and drainage systems, NORMA Group produces high quality joining solutions that help reduce leakages in water pipes, one of the primary causes of water loss.”

Additional information is available on www.ndspro.com