Promotion of Civic Involvement among Our EmployeesCivic commitment is of great importance to functioning together in society. NORMA Group has set itself the goal of playing an active role in society. Besides promoting social projects, we encourage our employees to assume social responsibility by volunteering.
NORMA employees worldwide are already involved in this in many ways in their spare time. Their community work ranges from youth work in sports clubs and caring for the elderly in the parish to participating in the volunteer fire department and helping young people from disadvantaged families who are preparing for their first job.
Corporate Volunteering Programme InitiatedThrough our corporate volunteering programme, we want to systematically support civic engagement. For this reason, we launched NORMA Help Day at our site in Maintal in 2014. On this voluntary day, our employees have the opportunity to experience volunteering in various social projects and to test their skills in performing new tasks. In this way, we want to strengthen social life at our sites and give something back to the region we operate in as a company.
A total of 35 employees participated in NORMA Help Day already in 2014 and supported three non-profit institutions in the Maintal region. These activities ranged from assisting in building an adventure playground to designing a play area at a day care centre to accompanying seniors in wheelchairs on a trip.
NORMA Help Day 2015 Expanded InternationallyFollowing the positive responses from the project partners and the employees who participated in NORMA Help Day 2014, this activity was held internationally for the first time in 2015. NORMA employees in 24 countries in which NORMA Group has production sites or distribution centres were invited to participate in charitable projects.
This local commitment is strongly supported by the company headquarters in Maintal. NORMA Group provides a “Tool Box” with all the necessary information, for example, that includes checklists and templates for letters or posters that can be hung up. In addition, NORMA employees were recruited to serve as local coordinators at all of the sites. They took over organisational tasks, coordination with the site managers and were responsible for the contact with the local project partners.
The second international NORMA Help Day in 2016 was a great success. A total of around 800 NORMA employees in 24 countries participated in it.
The projects that were worked on as part of NORMA Help Day 2015 included, among others:
Landscape clean-up (garbage collection) in the Fushan mountains in Loashan district by 24 employees of NORMA China Qingdao
Collection campaign for winter clothing in Atibaia by eight employees of NORMA Brazil
Planting of trees in Istanbul by seven employees of NORMA Turkey
Painting the walls in a retirement home by 16 employees of NORMA Sweden
Positive Response to This International ProjectThe subsequent evaluation by the participants and project partners of this charitable project last year yielded very positive results:
- Almost 100 percent of the employees who participated agree that NORMA Help Day was a very successful event.
- 96 percent would recommend participating in the next NORMA Help Day to their colleagues.
- Nearly 80 percent said that the most important motivation to participate was that the employees “just wanted to contribute to a good cause.”