Business Model

NORMA Group is an international market and technology leader in the area of advanced and standardized connecting technology With its 28 production sites and numerous sales offices, the Group has a global network with which it supplies more than 10,000 customers in more than 100 countries. NORMA Group’s product portfolio includes more than 40,000 high-quality joining products and solutions in the following three product categories: water management (WATER), fluid systems and connectors (FLUID) and clamps and joining elements (FASTEN). The products NORMA Group offers are used across industries in a wide range of applications, whereby the product specifications differ depending on the application and customer requirements.

We supply our customers via two different sales channels:

  • Engineered Joining Technology – EJT
  • Distribution Services – DS
The two distribution channels differ in terms of the degree of specification of the products, while having intersections in production and development that enable cost benefits and ensure quality assurance.

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Distribution Services - DS39%
Engineered Joining Technology - EJT61%

Engineered Joining Technology (EJT)

The area of EJT includes sophisticated, individually customized joining technology and is particularly characterized by close development partnerships with OEMs (original equipment manufacturers). Our central development departments and resident engineers work together with our customers on developing solutions for specific industrial challenges. Due to the constant proximity to customers in the area of EJT, our engineers gain comprehensive knowledge and a deep understanding of the various challenges of their end markets and customers face. Such development partnerships result in high-technology products that are designed not only to meet the needs of customers with respect to efficiency and performance, but that also take aspects such as weight reduction and quick installation into consideration. As a result, they generate substantial added value for the customers and contribute to their economic success.

Distribution Services (DS)

Via our Distribution Services (DS), we market a broad range of high-quality, standardized brand products. In addition to our own global distribution network, we also rely on multipliers such as sales representatives, retailers and importers. Our customers include, among others, distributors, specialized wholesalers, OEM customers in the aftermarket segment, do-it-yourself stores and small application industries. Our brands ABA®, Breeze®, Clamp-All®, FISH®, Five Star®, Gemi®, NDS®, NORMA®, Raindrip®, R.G.RAY®, Serflex®, TORCA® and TRUSTLENE® exemplify technological know-how, high quality and reliability and meet the technical standards of the countries in which they are sold.


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