man in industrial plant working with machines

NewNORMA

Trusted parts of everyday life.
Engineered to connect systems.

Our connections sit inside the infrastructure the world cannot afford to stop, from the kitchen at home to the data center. NewNORMA is our next step: becoming the Industrial Powerhouse for Connecting Solutions.


The world depends on systems. Systems depend on connections.

The installations behind the energy transition and digitalization keep growing, and a failure costs more than ever. Their reliability rests on connections that have to hold for decades, often in places no one looks. NORMA has engineered these connections for generations. Customers specify them once and keep them for the lifetime of a platform.

The NewNORMA transformation has begun. With the sale of our Water Management business in February 2026, NORMA now concentrates entirely on Connecting Solutions. On 19 October 2026 we present the next stage at our Strategy Update.

 

man working in industrial plant

What we are changing, and where we stand.

Restructuring

OUR PROMISE

We simplify our structures and make accountability clear. We are becoming a leaner company that decides faster and stays close to its customers.

PROGRESS SO FAR

The voluntary program covering around 400 positions progressed faster than planned.

Footprint Optimization

OUR PROMISE

We are building a global production network that is competitive, well utilized and close to our customers.

PROGRESS SO FAR

Production relocations are underway. In the first half, investment in EMEA focused on our sites in Germany, Serbia, the UK and Poland.

Sales Push

OUR PROMISE

We increase profitable sales by focusing more sharply on key industries and working more closely with our customers.

PROGRESS SO FAR

In August we signed the largest project order in NORMA's history with a leading automotive customer, worth around 157 EUR million over ten years.

Growth

OUR PROMISE

We pursue organic growth in attractive industrial markets and take a disciplined approach to future expansion.

PROGRESS SO FAR

Industry Applications now account for a third of Group revenue.

newnorma

"I believe in the power of connections."

I wrote this sentence in my first LinkedIn post as CEO, almost a year ago. Today it shapes our strategy. What our societies are building now, from AI data centers to storage that stabilizes the grid, will only ever be as dependable as the smallest part holding it together.

Our parts do that work unnoticed. Many people still know us mainly through our automotive business, which I understand: that is where our engineering proved itself, and mobility remains an important part of NORMA. Our growth today comes from a much wider range of industries.

NewNORMA is how we put this into practice. We want to become the Industrial Powerhouse for Connecting Solutions. My thanks go to our more than 6,000 colleagues, who carry this change every day. To our shareholders, we commit to reporting our progress transparently and to measuring ourselves against the targets we set.

Small in origin. Large in effect.

Birgit Seeger
Chair of the Management Board / CEO 
Follow Birgit Seeger on Linkedin


Where NewNORMA grows.

The technologies shaping the coming decades rely on connections that work without fail. These are the markets where we see our greatest potential. Mobility & New Energy remains our largest business, and its long-term platform contracts give us the stability to grow in these markets.

Digital infrastructure

Data Centers

AI and cloud computing keep driving demand for data center capacity. Uptime depends on power, cooling and cabling that run without interruption.

Where NORMA comes in

Electrical connection and cable management solutions for the data center itself, plus clamps for the backup power and storage systems around it.

Energy storage

Battery Storage (BESS)

Grids need storage to balance wind and solar. Storage systems need cooling and fluid lines that stay tight for decades.

Where NORMA comes in

Connection technology for cooling, fluid management and battery infrastructure. Market penetration is still low, which makes BESS one of our most attractive future markets.

Home technologies

Heat pumps

The move to low-carbon heating brings heat pumps into millions of buildings. Each unit runs on fluid circuits that have to work for years without service.

Where NORMA comes in

Fluid and connection systems for next-generation heat pumps, designed for efficiency, durability and simple installation.

Industry

Industrial Applications

Machinery, agriculture, construction and aerospace: systems where reliability is non-negotiable and downtime is expensive.

Where NORMA comes in

Clamps, connectors and fluid systems for industrial OEMs, distributors and project engineers, from standard products to engineered solutions.


Cookies & Connectors

Short conversations with the people who build NewNORMA. In the first season, Suzana Wegeleben, Segment Leader New Energy, and CEO Birgit Seeger look at battery energy storage: why the market is growing, what it asks of a connection, and why cooling decides how long a storage system lasts.

About three minutes per episode, told by people who work on it every day. Further episodes and seasons will follow.

 

Cookies and Connectors

More information for investors

This page shows where NORMA stands today. The links alongside show the numbers behind it, as published, and lead to our Investor Relations pages.

If you hold the share or are considering it, our Investor Relations team is happy to answer your questions directly.

Mid-term planning and future capital allocation. Registration via Investor Relations.

Group sales growth of around 0% to 2%, adjusted EBIT margin of around 2% to 4%, net operating cash flow of around EUR 10 to 20 million. Confirmed with the half-year results in August.

Q3 2026 quarterly statement: 3 November 2026.

ISIN DE000A1H8BV3 · Ticker NOEJ · Frankfurt Stock Exchange (Xetra). In September we bought back 9,306,113 shares, around 29% of the share capital. The shares have been cancelled.