Strategy Update 2026

October 19, 2026

NORMA Group provided a Strategy Update on October 19, 2026, outlining the next phase of NewNORMA and the company’s strategic priorities for sustainable and profitable growth. The update covered the Group’s business focus, transformation priorities, operating model as well as its financial ambitions and capital allocation priorities.

The full presentation of the Strategy Update 2026 is available for download here.

Agenda

Session

Speaker

Presentation

Strategy Update
  • Birgit Seeger (CEO)

 

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Sales Push & Growth
  • Dominik Goerts, (President SBU Industry Applications)
  • Jeff Lombardi (Vice President of Business Development)
  • Sergio Bonfá (Global Business Leader, Commercial Vehicles)
  • Dr. Gerrit von Breitenbach (Vice President Technology & Innovation)

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Footprint
  • Birgit Seeger (CEO)
  • Bronislava Kohutova (SCM Director EMEA)
  • Selman Boran (Segment Leader FASTEN)

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Transformation
  • Ulrik Thelin (Vice President Business Transformation)
  • Annette Brueseke (Executive Vice President HR)   

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Financial Targets
  • Okan Celiker (Group CFO)

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Capital Allocation
  • Birgit Seeger (CEO)  

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Q&A  

 

Recording